Download or read book The 11 Immutable Laws of Internet Branding written by Al Ries and published by HarperCollins. This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples and anecdotes from their own consulting business, Al and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.