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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
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Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a
The Fundamentals of Business-to-Business Sales & Marketing
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Humanizing B2B
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If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. I
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies