Download or read book Guide to Fashion Entrepreneurship written by Melissa G. Carr and published by Bloomsbury Publishing USA. This book was released on 2014-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.