Inside City Tourism

Inside City Tourism
Author :
Publisher : Channel View Publications
Total Pages : 190
Release :
ISBN-10 : 9781845411701
ISBN-13 : 1845411706
Rating : 4/5 (01 Downloads)

Book Synopsis Inside City Tourism by : John Heeley

Download or read book Inside City Tourism written by John Heeley and published by Channel View Publications. This book was released on 2011 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.


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