Search Results for: Introduction To Strategic Public Relations

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relati