Search Results for: Marketing A Very Short Introduction

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisatio

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o