Search Results for: Marketing And Advertising In The Online To Offline O2o World

The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat

Post COVID-19, the world will never be the same. The pandemic not only shattered many assumptions about economic developments and growth, but it also challenged

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to de