Search Results for: Mcquails Mass Communication Theory

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating

This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies,

Offering an integrated treatment of the major components of mass communication, this text seeks to encompass the diverse forms of mass communication in contempo