Search Results for: Public Relations And Online Engagement

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that r

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on