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Language: en
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Pages: 492
Type: BOOK - Published: 2007-07-10 - Publisher: Routledge
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Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 584
Pages: 584
Type: BOOK - Published: 1996 - Publisher: Addison-Wesley Longman
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations i
Language: en
Pages: 686
Pages: 686
Type: BOOK - Published: 2024-03-14 - Publisher: Taylor & Francis
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn