Search Results for: Scientific Advertising

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef

Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932),

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i