Search Results for: Strategic Sport Development

This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confiden

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Cover

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which i

Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short ter

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations