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Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the str
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Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
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Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, Unive
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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of me
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Over the last ten years mobile payment systems have revolutionised banking in some countries in Africa. In Kenya the introduction of M-Pesa, a new financial ser