Search Results for: Brand Society

Brand Society

Brand Society
Author :
Publisher : Cambridge University Press
Total Pages : 329
Release :
ISBN-10 : 9780521898263
ISBN-13 : 0521898269
Rating : 4/5 (63 Downloads)
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Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.


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Brand Society
Language: en
Pages: 329

Brand Society

Authors: Martin Kornberger
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

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A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing
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Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainla
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By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha
Co-creating Brands
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Co-creating Brands

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Categories: Business & Economics
Type: BOOK - Published: 2019-12-12 - Publisher: Bloomsbury Publishing

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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Bran