Download or read book BUSINESS RESEARCH METHODOLOGY - WITH CD written by SRIVASTAVA and published by Tata McGraw-Hill Education. This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.