Campaigning on Facebook in the 2019 European Parliament Election

Campaigning on Facebook in the 2019 European Parliament Election
Author :
Publisher : Springer Nature
Total Pages : 331
Release :
ISBN-10 : 9783030738518
ISBN-13 : 3030738515
Rating : 4/5 (18 Downloads)

Book Synopsis Campaigning on Facebook in the 2019 European Parliament Election by : Jörg Haßler

Download or read book Campaigning on Facebook in the 2019 European Parliament Election written by Jörg Haßler and published by Springer Nature. This book was released on 2021 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.


Campaigning on Facebook in the 2019 European Parliament Election Related Books

Campaigning on Facebook in the 2019 European Parliament Election
Language: en
Pages: 331
Authors: Jörg Haßler
Categories: Comparative politics
Type: BOOK - Published: 2021 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliame
The 2019 European Electoral Campaign
Language: en
Pages: 420
Authors: Edoardo Novelli
Categories: Political Science
Type: BOOK - Published: 2022-07-12 - Publisher: Springer Nature

DOWNLOAD EBOOK

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliame
Social Media Campaigning in Europe
Language: en
Pages: 139
Authors: Darren G. Lilleker
Categories: Political Science
Type: BOOK - Published: 2020-06-04 - Publisher: Routledge

DOWNLOAD EBOOK

Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use
Global Perspectives on the Impact of Mass Media on Electoral Processes
Language: en
Pages: 187
Authors: Aririguzoh, Stella Amara
Categories: Political Science
Type: BOOK - Published: 2021-03-18 - Publisher: IGI Global

DOWNLOAD EBOOK

The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what
Political Communication in European Parliamentary Elections
Language: en
Pages: 295
Authors: Michaela Maier
Categories: Political Science
Type: BOOK - Published: 2016-04-22 - Publisher: Routledge

DOWNLOAD EBOOK

Written by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative poli