Search Results for: Competitive Destination

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced