Search Results for: Data Driven Personas

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understandi

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,