Language in International Business
| Author | : Rebecca Piekkari |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 272 |
| Release | : 2014-11-28 |
| ISBN-10 | : 9781784710996 |
| ISBN-13 | : 1784710997 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Language in International Business by : Rebecca Piekkari
Download or read book Language in International Business written by Rebecca Piekkari and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
