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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of da

Establish your digital presence - Advertise, analyze, and optimize KEY FEATURES ● Comprehensive coverage of different aspects of Digital Marketing and its fut

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analyti