Search Results for: Latin America S Potential In Nation Branding A Closer Look At Brazil S Chile S And Colombia S Practices

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

This book provides a broad overview of the development of Ibero-American cultural policy in an important and innovative way. This volume brings together special

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist

Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transform