Search Results for: Management Of Innovation And Product Development

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

Innovation Management and New Product Development, 3/e The main aim of this book, however, is to bring together the areas of innovation management and new produ

Revised edition of the author's Innovation management and new product development, 2012.

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c