Download or read book Media and Internet Management written by Bernd W. Wirtz and published by Gabler Verlag. This book was released on 2011-07-14 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.