Search Results for: Museum Marketing And Strategy

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi

This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it

Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit

"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums ca