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The New Business Road Test
Language: en
Pages: 0
Authors: John Walker Mullins
Categories: Market surveys
Type: BOOK - Published: 2010 - Publisher: Financial Times/Prentice Hall

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Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if
The New Business Road Test
Language: en
Pages: 296
Authors: John Mullins
Categories: Business & Economics
Type: BOOK - Published: 2013-10-11 - Publisher: Pearson UK

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ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really wan
The New Business Road Test
Language: en
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Type: BOOK - Published: 2017-12-20 - Publisher: Pearson UK

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ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really wa
The Customer-Funded Business
Language: en
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Authors: John Mullins
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Type: BOOK - Published: 2014-07-21 - Publisher: John Wiley & Sons

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Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneur
Getting to Plan B
Language: en
Pages: 224
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Type: BOOK - Published: 2009-09-08 - Publisher: Harvard Business Press

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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komis