Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind
Author :
Publisher : McGraw Hill Professional
Total Pages : 224
Release :
ISBN-10 : 9780071705875
ISBN-13 : 0071705872
Rating : 4/5 (75 Downloads)

Book Synopsis Positioning: The Battle for Your Mind by : Al Ries

Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.


Positioning: The Battle for Your Mind Related Books

Positioning: The Battle for Your Mind
Language: en
Pages: 224
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po
Differentiate Or Die
Language: en
Pages: 248
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2000-03-23 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competiti
Jack Trout on Strategy
Language: en
Pages: 177
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2004-03-18 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Publisher Description
Marketing Warfare
Language: en
Pages: 228
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 1997-11-22 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Language: en
Pages: 225
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2009-10-30 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a b