Search Results for: Pricing And Profitability Management

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al

“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and p

Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.