Search Results for: Primalbranding

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the bran

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look