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Systematic Approach to Advertising Creativity
Language: en
Pages: 294

Systematic Approach to Advertising Creativity

Authors: Stephen Baker
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: McGraw-Hill Companies

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Systematic Approach to Advertising Creativity
Language: en
Pages: 288

Systematic Approach to Advertising Creativity

Authors: Stephen Baker
Categories:
Type: BOOK - Published: 1994 - Publisher:

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Advertising Creative
Language: en
Pages: 764

Advertising Creative

Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
Encyclopedia of Creativity
Language: en
Pages: 1698

Encyclopedia of Creativity

Authors: Mark A. Runco
Categories: Medical
Type: BOOK - Published: 1999-08-02 - Publisher: Academic Press

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This encyclopaedia provides specific information and guidance for everyone who is searching for greater understanding and inspiration. Subjects include theories
Encyclopedia of Creativity: A-H
Language: en
Pages: 873

Encyclopedia of Creativity: A-H

Authors: Mark A. Runco
Categories: Creation (Literary, artistic, etc.)
Type: BOOK - Published: 1999 - Publisher: Elsevier

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This encyclopaedia provides specific information and guidance for everyone who is searching for a greater understanding the text includes theories of creativity