The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author :
Publisher : John Wiley & Sons
Total Pages : 324
Release :
ISBN-10 : 9780470606636
ISBN-13 : 0470606630
Rating : 4/5 (36 Downloads)

Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.


The New Rules of Marketing and PR Related Books

The New Rules of Marketing and PR
Language: en
Pages: 324
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2010-01-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR s
The New Rules of Marketing and PR
Language: en
Pages: 290
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac
The New Rules of Marketing and PR
Language: en
Pages: 369
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2017-07-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and pu
The New Rules of Marketing and PR
Language: en
Pages: 448
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2020-04-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marke
Real-Time Marketing and PR
Language: en
Pages: 259
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2010-10-05 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra