Search Results for: The Strategy And Tactics Of Pricing

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A co

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The St

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globa

Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to