Search Results for: The Use And Effect Of Humor In Different Advertising Media

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, publ

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th