Download or read book The Voter's Guide to Election Polls written by Michael W. Traugott and published by Rowman & Littlefield. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right up to election day many polls showed Kerry leading Bush by a significant margin, and early exit polling confirmed this misapprehension. Why were the polls so wrong and what does it mean to be ahead in the polls? How ephemeral are these leads at different stages of the campaign? Who sponsors the polls? How are they conducted? What do they mean? For the third presidential election running, Michael W. Traugott and Paul J. Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do! Visit our website for sample chapters!