Search Results for: Winning At New Products 5th Edition

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two deca

For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't sav