Search Results for: A Very Short Fairly Interesting And Reasonably Cheap Book About Studying Marketing

Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational

′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book rep

`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much ne

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts,

The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophon