Related Books
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2016-01-11 - Publisher: Springer
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
Language: en
Pages: 122
Pages: 122
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes i
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Language: en
Pages: 606
Pages: 606
Type: BOOK - Published: 2008-09-25 - Publisher: Walter de Gruyter
This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a glob
Language: en
Pages: 359
Pages: 359
Type: BOOK - Published: 2018-09-28 - Publisher: IGI Global
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse la