Search Results for: Audience Analysis

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g

Helping students speak in the classroom and the boardroom, THE SPEAKER'S HANDBOOK covers the entire process of preparing, organizing, developing and delivering

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol