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Behavioural Economics: A Very Short Introduction
Language: en
Pages: 144
Authors: Michelle Baddeley
Categories: Business & Economics
Type: BOOK - Published: 2017-01-19 - Publisher: Oxford University Press

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef
Behavioral Economics
Language: en
Pages: 0
Authors: Philip J. Corr
Categories: Consumer behavior
Type: BOOK - Published: 2018 - Publisher:

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What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e
Is Behavioral Economics Doomed?
Language: en
Pages: 154
Authors: David K. Levine
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Open Book Publishers

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In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemp
Behavioural Economics
Language: en
Pages: 130
Authors: David Orrell
Categories: Psychology
Type: BOOK - Published: 2021-01-07 - Publisher: Icon Books

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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who
Behavioral Economics For Dummies
Language: en
Pages: 384
Authors: Morris Altman
Categories: Business & Economics
Type: BOOK - Published: 2012-02-28 - Publisher: John Wiley & Sons

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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte