Brand, Meet Story

Brand, Meet Story
Author :
Publisher : Routledge
Total Pages : 115
Release :
ISBN-10 : 9781351818469
ISBN-13 : 1351818465
Rating : 4/5 (69 Downloads)

Book Synopsis Brand, Meet Story by : Heather Pemberton Levy

Download or read book Brand, Meet Story written by Heather Pemberton Levy and published by Routledge. This book was released on 2016-10-04 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.


Brand, Meet Story Related Books

Brand, Meet Story
Language: en
Pages: 115
Authors: Heather Pemberton Levy
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Routledge

DOWNLOAD EBOOK

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling stor
Brand, Meet Story
Language: en
Pages: 85
Authors: Heather Pemberton Levy
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Routledge

DOWNLOAD EBOOK

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling stor
Building a StoryBrand
Language: en
Pages: 241
Authors: Donald Miller
Categories: Business & Economics
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership

DOWNLOAD EBOOK

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Storynomics
Language: en
Pages: 211
Authors: Robert McKee
Categories: Business & Economics
Type: BOOK - Published: 2018-03-20 - Publisher: Twelve

DOWNLOAD EBOOK

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in busines
Sprint
Language: en
Pages: 288
Authors: Jake Knapp
Categories: Business & Economics
Type: BOOK - Published: 2016-03-10 - Publisher: Random House

DOWNLOAD EBOOK

A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners a