Search Results for: Branding And Advertising

Based on papers from a 2002 conference.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an