Consumer-based New Product Development for the Food Industry

Consumer-based New Product Development for the Food Industry
Author :
Publisher : Royal Society of Chemistry
Total Pages : 209
Release :
ISBN-10 : 9781839161391
ISBN-13 : 1839161396
Rating : 4/5 (91 Downloads)

Book Synopsis Consumer-based New Product Development for the Food Industry by : Sebastiano Porretta

Download or read book Consumer-based New Product Development for the Food Industry written by Sebastiano Porretta and published by Royal Society of Chemistry. This book was released on 2021-04-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.


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About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc