Search Results for: Creating Signature Stories

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const

The use of cognitive science in creating stories, languages, visuals, and characters is known as narrative generation, and it has become a trending area of stud