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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer i
Customer Insight Strategies
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Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe
Marketing with Strategic Empathy
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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
Strategic Customer Service
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The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora
Consumer Insight
Language: en
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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.