Related Books
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages: 404
Pages: 404
Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2004 - Publisher: Prentice Hall
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign manage
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2013-09-06 - Publisher: McGraw Hill Professional
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you n