Search Results for: Dynamics Of International Advertising

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so

Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report

Discusses a research analysis based on survey of literature and statistical analysis of the data available from secondary sources and argues the strategic partn

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve

This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of