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Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2005 - Publisher: Pearson Education
An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up
Language: en
Pages: 487
Pages: 487
Type: BOOK - Published: 2019 - Publisher: Pearson UK
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the auth
Language: en
Pages: 438
Pages: 438
Type: BOOK - Published: 2013 - Publisher: Oxford University Press
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for s
Language: en
Pages: 484
Pages: 484
Type: BOOK - Published: 2000-03-21 - Publisher: South Western Educational Publishing
All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every
Language: en
Pages: 546
Pages: 546
Type: BOOK - Published: 2008-02-01 - Publisher: South Western Educational Publishing
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish