Guerrilla Selling

Guerrilla Selling
Author :
Publisher : Houghton Mifflin Harcourt
Total Pages : 230
Release :
ISBN-10 : 0395578205
ISBN-13 : 9780395578209
Rating : 4/5 (05 Downloads)

Book Synopsis Guerrilla Selling by : Bill Gallagher

Download or read book Guerrilla Selling written by Bill Gallagher and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.


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