Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Author :
Publisher : IGI Global
Total Pages : 596
Release :
ISBN-10 : 9781668443828
ISBN-13 : 1668443821
Rating : 4/5 (28 Downloads)

Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.


Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices Related Books

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Language: en
Pages: 596
Authors: Akel, Gökhan
Categories: Business & Economics
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global

DOWNLOAD EBOOK

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by
Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse
Language: en
Pages: 554
Authors: Khang, Alex
Categories: Computers
Type: BOOK - Published: 2023-07-03 - Publisher: IGI Global

DOWNLOAD EBOOK

The recent advancements in the field of the internet of things (IoT), AI, big data, blockchain, augmented reality (AR)/virtual reality (VR), cloud platforms, qu
Strengthening Sustainable Digitalization of Asian Economy and Society
Language: en
Pages: 458
Authors: Ordóñez de Pablos, Patricia
Categories: Business & Economics
Type: BOOK - Published: 2024-03-27 - Publisher: IGI Global

DOWNLOAD EBOOK

In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyse
Global Perspectives on the Strategic Role of Marketing Information Systems
Language: en
Pages: 404
Authors: Medina-Quintero, Jose Melchor
Categories: Business & Economics
Type: BOOK - Published: 2023-05-08 - Publisher: IGI Global

DOWNLOAD EBOOK

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making lev
New Trends in Marketing and Consumer Science
Language: en
Pages: 535
Authors: Tarnanidis, Theodore K.
Categories: Business & Economics
Type: BOOK - Published: 2024-05-17 - Publisher: IGI Global

DOWNLOAD EBOOK

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with