Search Results for: Handbook Of Research On Mobile Marketing Management

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back