Search Results for: Hbrs 10 Must Reads On Strategic Marketing With Featured Article Marketing Myopia By Theodore Levitt

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage,

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market

NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products-and start cultivating relationships with the right customers. If you read nothing els

How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates;